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Introduction

Speech is power. Speech is to persuade, to convert, to compel.

—Ralph Waldo Emerson

If you persuade with passion, your audience will be aware of a need for change. In persuasive speaking, you are asking the audience to weigh the information and decide whether or not they want to change. In this lesson, I want you to understand that in persuasive speaking, the ultimate goal is to persuade with integrity. This means you ask the audience to change, but then you let them decide.

Lesson Objectives

  1. Learn about the nature of persuasive speaking.
  2. Learn about ethos, pathos, and logos, and how they relate to persuasive speaking.
  3. Write and present a persuasive speech.

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