The sports and entertainment marketing field offers careers that combine entertainment with traditional marketing, but with a whole lot more glamour. Explore basic marketing principles while delving deeper into the multibillion-dollar sports and entertainment industry. Learn how professional athletes, sports teams, and famous entertainers are marketed and how the savvy people who handle these deals can become very successful. This course will show students exactly how things work behind the scenes of a major entertainment event and how they can be part of the act.