Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.
No quiz assignment resubmissions allowed.
Course Outline: 
  1. Introduction to Advertising
  2. The Advertising Agency
  3. Advertising Ethics & Social Responsibility
  4. The Advertising Audience
  5. The Advertising Campaign Plan
  6. Advertising Research
  7. Advertising Strategy
  8. The Advertising Campaign
  9. Advertising Creative
  10. Art Direction & Copywriting
  11. Advertising Media
  12. Media Planning & Buying
  13. Sales Promotions
  14. Final Assignment: The Advertising Campaign