Marketing's role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
For non-management majors. Students will need Internet access to complete this course, as it includes important material available only online. Please note: the textbook for this course is an Ebook. You will be required to pay a one time fee of $69 to access the ebook. (The ebook is not available through the BYU Bookstore)
Course Outline: 
Lesson 1: Marketing Strategy
Lesson 2: The Marketing Environment
Lesson 3: Global Marketing
Lesson 4: Ethics and Social Responsibility
Lesson 5; Marketing Research
Lesson 6: Consumer Behavior
Lesson 7: Market Segmentation, Targeting, and Positioning
Lesson 8: Product Strategy and Branding
Lesson 9: Services Marketing
Lesson 10: Pricing Strategy
Lesson 11: Promotion Strategy
Lesson 12: Social Media Marketing
Lesson 13: Distribution Strategy
Lesson 14: Startup Marketing: Bottom-Up Mindset
Lesson 15: Startup Marketing: Finding Good Ideas
Lesson 16: Startup Marketing: Leveraging Leverage
Lesson 17: Startup Marketing: Think Big and Act Big
Lesson 18: Startup Marketing: Launching Tactics